Archive for February, 2008

When the student becomes the teacher

Sunday, February 24th, 2008

It is an amazing thing to be in a family that gives so much to each other. I can think of so many times my parents, aunts, uncles and grandparents have given above and beyond what I expected to help me go through life, attempting to be successful. I can give credit to my elders for passing down what they have learned in both life and business. Then at some amazing point along the journey I caught all they had to offer and ran off in my own direction(s). Now I am in a position to give back.

My mother and aunt inspired me to draw and paint; and later to do these and earn a living by learning commercial art and design. Now, after years of marketing and design experience, the world we do business in has evolved while technology has paved a new road for the communications arts industry. The student (me) has become the teacher. I dedicate this post to my aunt who encouraged me to apply myself with the talent I have and learn a trade doing something that I enjoy.

I have tested, tried, used, abused what seems like every way to post a page on the internet. So, my aunt asks me, “What is the easiest way for me put up a web site for my properties?”. As a career graphic designer this question was not about how to make it look good, it was addressing how to I catch up with technology and learn to publish on the web without absolutely frustrating herself. So I suggested iWeb by Apple. And away she went to create a very nice web site featuring her rental apartments in Killeen Texas. Next, I offered my skills in search engine optimization to apply a simple best practices approach to improving the ranking of her new web site in the search results pages. I am thankful for an opportunity to apply what I’ve learned a give back to my family.

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